Friday, July 4, 2008

Reliance Mutual eyes presence in UAE via BOB

Reliance Mutual Fund has joined hands with Bank of Baroda UAE for the distribution of its schemes through their branches in the Gulf Co-operative Council region. 

In UAE, Bank of Baroda is the only Indian bank having full fledged banking operations, with six branches which includes Dubai (2 branches), Abu Dhabi, Sharjah, Ras-Al-Khaimah and Al Ain. They also have two customer service centers at Jebel Ali and Mussafah. In Oman, BOB has three branches. 

“Changing investment habits has now turned our attention towards quality distribution. The situation is in a way a reflection of the increased acceptance of our mutual fund schemes among our overseas investors. The pie is widening and hence the decision to tie-up with Bank of Baroda to ensure we reach all our customers,” said Sundeep Sikka, Deputy CEO, Reliance Mutual Fund. 

“The tie-up is an extension of the distributor relationship between Reliance Mutual and BOB in India. We recognise our distributors as the most important link between the investors and the company. In order to grow this number we saw Bank of Baroda as an ideal partner to help achieve our goals,” added Sikka.

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